For us, “analysis” means “thinking.” Think independently. For this reason, we have never had the opportunity to copy the products of our competitors in order to present them in simply a different form. This process would testify to a lack of ideas, but would also unbelievably limit our opportunities. Ultimately, we would not be able to support our partners – coaches, analysts, sports executives at clubs – properly.

We deliberately chose a completely different path. The whole analysis department of Die Ligen is based on a well thought-out, complex strategy, which was derived from a highly-developed understanding of football and with years of experience. As a result of this development, our services, analysis products and events are also linked to the conceptual framework – called the analysis system. At our headquarters, we develop every analysis package, every coach/analyst tool and set up a coordinated system.

We understand football as an extreme team-tactical sport in which a player is dependent on the performance of the entire team. We also assume that each coach has his or her own philosophy and game plan and wants to give the team an individualised strategy. This conclusion does not allow us to transfer any information, data or evaluations as general truth to all teams and coaches. Instead, we design solutions that give us the opportunity to support every coaching staff accordingly and meanwhile, give us a lot of freedom to interpret our work.

Three-pillar system

Our analysis concept is unique in that it focuses on three interrelated themes, what we call the “three-pillar system”.


These are shots, which are focused on tactics and based on precise specifications, the aim of which is always to examine the general shape, locaiton of the spaces, the channels, defensive/offensive patterns, as well as, ball possession.

All games are recorded by our operators, who are prepared long and intensively for the task and constantly provided with feedback. We want to deliver the best possible quality, but also guarantee a certain uniformity of the recordings.

This enables coaches and analysts to analytically compare all stiuations during a game – regardless of the venue.


Of course, a good analysis needs a good view for the implementation. We guarantee this with the TAKTIK-FEED. The first step, however, must be followed by the others that make up a professional analysis work:

Our diverse portfolio, based on our own understanding of football, covers many important areas in an unprecedented way. All services and products originate from a methodology that is characteristically us and are carried out with our own in-house analysis specifications – including the aforementioned tagging system.

The analytical guidelines and rules are implemented by trained analysts and additionally subjected to strict quality control. Our events such as seminars and training courses have the same meritorical background, which makes our offer even more complementary.


The third part is our consulting activity. We are in a lively exchange with a large number of clubs – i.e. Leaders at senior and youth level, coaches, analysts, goalkeeping coaches in Germany, France, Spain and Austria.

We introduce our partners to the world of analysis, explain our services down to the last detail, help with the implementation of our products in everyday life, explain possible interpretations of all analysis products in relation to our own team or the opponent analysis and give precise insights into the analysis software LongoMatch.

Analysis System

We have created a programme, called the “analysis system”, which is considered as the unique selling point and ensures high quality. The starting point is always our understanding of football, which has an effect in every respect on the developed products/services and analysis methodology.

understanding football


Analysis Methodology

unique selling point


What does the phrase “understanding football” actually mean? We regard it as:

  • how we understand football and how we see the relationship between team tactics and player behaviour.
  • The selection of the most important aspects of football for us. We focus fully on strategy, tactics and game organisation.
  • the way we interpret tactical issues.
  • our distinction between situations in the game and the various categories.
  • Viewing football as a complex and contextual inter-weaving of countless team tactical information.
  • The influence of tactics on other elements: individual abilities, fitness and mentality of the players.
  • the interpretation of tactical dependencies on the playing field.
  • The integration of the analysis in the communication with the coaching staff, the team, in the training work and influence on the team development.

Analysis Methodology

Our understanding of football, shaped by countless puzzle pieces, each of their own merit, was not only the decisive factor in the development of products, but also determined the entirety of the analysis methodology. We distance ourselves from the random, time-related and automated marking of situations, deliberately forego general categorisation of situations in the game, understand contextless data evaluations just as little as individual player data without the team tactical construct. We see football differently.


Our understanding of football, shaped by countless puzzle pieces, each of their own merit, was not only the decisive factor in the development of products, but also determined the entirety of the analysis methodology. We distance ourselves from the random, time-related and automated marking of situations, deliberately forego general categorisation of situations in the game, understand contextless data evaluations just as little as individual player data without the team tactical construct. We see football differently.


A football game consists of an incredible number of actions, which are constantly contextually connected with each other. Concrete tactical behaviour and actions within a phase of the match (for example “defensive”) have a great influence on the implementation of the game system in the following passage (in this case “offensive”).

We attach great importance to mutual influence. For this reason, we treat the two game phases carefully, do not artificially separate related game situations, but present the successive, dynamic course of the game in a scene.


The tagging model and the resulting game scenes provide a better understanding of situations in a game and tactical contexts and allow for a more detailed, but well-founded analysis.

Our idea does not only help coaches to keep a better overview and to understand the conditions more broadly, but it also provides enormous support in team meetings to present complicated dependencies on the playing field in an accessible form. In this way, a trainer’s staff does practical preparatory work for the next steps in team development.

We also create the right understanding for tactical complexes through appropriate sub-categories and analytical evaluations.


In this aspect, we think of the fitness state of the team and individual players within a contextualised action structure.

The interaction of the tactical and physical elements has an enormous impact on performance – this normally hidden information can only be fully understood by looking at the most accurately prepared situations. The keyword “context” naturally also plays a fundamental role here.


This is a holistic stress structure within a game.

Using our tagging system, each trainer, fitness coach or analyst is given the opportunity to compare their own ideas with the events and to present any confirmation or differences to the players. Tactical connections and mutual influence of both game phases reveal the “physical characteristics” of a team.

Our analysis methodology also includes two other important elements that are inter-linked.

Our analysis methodology also includes two other important elements that are inter-linked.

Manual work

The manual work here refers to all tagging products in the area of “team-tactical analysis” and “team-tactical player analysis”. The leagues do not use algorithms that are automatically controlled with pre- and post-time and can never examine a game phase in every aspect tactically.

We prefer to leave the recognition of tactical categories and the decision about the evaluation of a game situation to the most qualified people, because every situation in football is different and you can’t pre-programme everything.

For this reason, every match scene is worked on by an analyst. Employees in our analysis team are subject to a robust and long preparation process. This provides them with tailor-made training and continued training, which not only ensures a very high quality, but also adopts and maintains a uniform processing pattern, which is of great relevance for analytical observation.


This aspect stands for the assignment of a situation to a specifc tactical category. This decision is not always easy: a kick-off does not necessarily have to be a part of the BUILD UP PLAY phase.

Do we have to classify a COUNTER or BUILD UP PLAY under PRESSURE after the recovery of the ball? Is it just a FREE KICK as a category or BUILD UP PLAY that was taken from the free kick?

These and many other questions are dealt with by an analyst. In order to make the correct decision and guarantee uniformly across games, you need two factors – a good plan (tagging system) and knowledge (training).


Marking a game scene correctly, i.e. defining its length precisely, is a challenging task for an analyst.

This footage should depict the entire context of the game situation in detail, represent complex tactical interrelations in the game of both teams and explain a clear dual influence of both phases of the match (defensive/offensive) in the examined game section. In addition, there is the diagnosis – is it a separate game situation or should the passage contain multiple actions?

If we choose the second option, at which moment should this scene be ended? Do we leave the ball in the frame of the playing field when we stop or do we continue this action when we mark it?

They should also be aware that the length of the game scene depends on 2-3 seconds, which can provide important tactical information.


Each category is extended by certain sub-categories, depending on the level of detail available. An analyst evaluates situations in the game by assigning suitable action descriptions to each topic area.

Through this process we get a very detailed picture of each moment, but we also get a lot of information about the style of the game, game plan, tactical solutions under selected conditions, the shapes and possible success of an action.

This knowledge also allows coaches/analysts to search for concrete analytical patterns, filter various game situations according to their philosophy and serves us to derive practical, team tactical evaluations. The mentioned tools enable both the own and the opponent analysis.

Tagging System

Nowadays we differentiate between two methods in the area of tagging.

The two methods – the widely used “separate” method and the “contextual” method – differ in many elements. We want to present two parts of the match which, theoretically, show in fact the same situation.

The separate method “overlooks” many aspects and provides only a fraction of the analysis data, which actually leads to just chaos. The second scene is edited contextually and explains the tactical facts much better.

separate method

contextual method

An algorithm-controlled marking of the various moments in a match, based on pre- and post-run time, is devastating for a professional, context-related analysis. Thus, in the area of actual video tagging (categorisation, marking, evaluation) – both in team-tactical analysis and in team-tactical player analysis – we rely one hundred percent on the work of trained analysts. The analytical work is strictly linked to the detailed tagging system, in which structural course options are formulated for each tactical category and the corresponding game situation and corresponding tagging solutions are defined. The “progress of the phase” consists of three elements:

categorised game situation

Our tagging system is not easy to master because it has many facets and every detail is specified. These facts have also shaped our training process for analysts. We take a lot of time and meticulously prepare our new colleagues. But even the more experienced colleagues are accompanied every step of the way to ensure high quality and “uniform analytical glasses”.

Our precision is not only a unique selling point, but above all a great obligation for us. We introduce you to the entire tagging process in the tactical team area.

The example is just one phase in the game. This alone allows you to see how much work is invested in just one game.


The first action is always to assign a tactical category to the phase of play. For example, the analyst selects BUILD UP PLAY or COUNTER. CORNER or FREE KICK or perhaps DEFENSIVE BEHAVIOURS.


Many scenes start from the kick-off, a free kick, a throw-in or a corner, but many are started when the ball is actually on the grass. In the sport at the moment, In both cases – although the first impression may be misleading – a complex inventory is required when naming the starting point. If you choose an imprecise time too early, you can lead the observer into chaos. If the start is marked too late, one runs the risk of ignoring important tactical data and thus unintentionally manipulating findings.


In the course of a match phase – based on the analysis package – concrete subject areas are evaluated and corresponding sub-categories are selected on the basis of these evaluations. At the end, this game situation is characterised in great detail and prepared for further team-tactical evaluations.


The duration of a match phase must not be confused with the categorised situation in the game. In order to present complex tactical connections and to illustrate the mutual influence of both aspects (defensive/offensive), the game scene “BUILD UP PLAY” (for example) never starts at the moment of the correct start of the game and does not end directly after the loss of the ball. How long the two encores run depends on the tactical context. And this is determined by our analysis system.


As a structural counterpart to the term “beginning of the scene” it is an exact second marking of the end point of a passage in the game. Termination too early leaves tactical questions open and awakens the desire to continue to watch.

In contrast, if the scene is too long, the next contextually-important fact can come into play and then the stoppage of a scene would be a fatal mistake. This doesn’t just creates chaotic conditions for the analysis, but also affects the tactical structure.


For some products and packages, additional tactical information is marked, archived and evaluated as a graphical representation. For example, zones and sectors can be presented where ball recoveries/losses have taken place with regard to predefined conditions. In addition, appropriate comments can be entered to draw attention to certain tactical patterns.


Each analyst examines so-called overlaps. Was it a separate passage of play or actually just multiple actions? If the action is considered separate, should it be duplicated?

For example, if a CORNER also results in a CHANCE or a GOAL. Then we have a common core, but the length of the phases have to be adjusted according to the meaning. An overlap can also be found in multiple actions. Let’s assume – after the loss of the ball due to the construction of team A, a counter of team B is registered.

And for this purpose, team A may win the ball back in order to counter it later. Already in this phase we have some structural overlaps in the area of “tactical category”, which naturally leads to the individual determination of the scene length and evaluation.