For us, “analysis” means “thinking.” Think independently. For this reason, we have never had the opportunity to copy the products of our competitors in order to present them in simply a different form. This process would testify to a lack of ideas, but would also unbelievably limit our opportunities. Ultimately, we would not be able to support our partners – coaches, analysts, sports executives at clubs – properly.
We deliberately chose a completely different path. The whole analysis department of Die Ligen is based on a well thought-out, complex strategy, which was derived from a highly-developed understanding of football and with years of experience. As a result of this development, our services, analysis products and events are also linked to the conceptual framework – called the analysis system. At our headquarters, we develop every analysis package, every coach/analyst tool and set up a coordinated system.
We understand football as an extreme team-tactical sport in which a player is dependent on the performance of the entire team. We also assume that each coach has his or her own philosophy and game plan and wants to give the team an individualised strategy. This conclusion does not allow us to transfer any information, data or evaluations as general truth to all teams and coaches. Instead, we design solutions that give us the opportunity to support every coaching staff accordingly and meanwhile, give us a lot of freedom to interpret our work.
Our analysis concept is unique in that it focuses on three interrelated themes, what we call the “three-pillar system”.
We have created a programme, called the “analysis system”, which is considered as the unique selling point and ensures high quality. The starting point is always our understanding of football, which has an effect in every respect on the developed products/services and analysis methodology.
unique selling point
What does the phrase “understanding football” actually mean? We regard it as:
- how we understand football and how we see the relationship between team tactics and player behaviour.
- The selection of the most important aspects of football for us. We focus fully on strategy, tactics and game organisation.
- the way we interpret tactical issues.
- our distinction between situations in the game and the various categories.
- Viewing football as a complex and contextual inter-weaving of countless team tactical information.
- The influence of tactics on other elements: individual abilities, fitness and mentality of the players.
- the interpretation of tactical dependencies on the playing field.
- The integration of the analysis in the communication with the coaching staff, the team, in the training work and influence on the team development.
Our understanding of football, shaped by countless puzzle pieces, each of their own merit, was not only the decisive factor in the development of products, but also determined the entirety of the analysis methodology. We distance ourselves from the random, time-related and automated marking of situations, deliberately forego general categorisation of situations in the game, understand contextless data evaluations just as little as individual player data without the team tactical construct. We see football differently.
Our analysis methodology also includes two other important elements that are inter-linked.
The manual work here refers to all tagging products in the area of “team-tactical analysis” and “team-tactical player analysis”. The leagues do not use algorithms that are automatically controlled with pre- and post-time and can never examine a game phase in every aspect tactically.
We prefer to leave the recognition of tactical categories and the decision about the evaluation of a game situation to the most qualified people, because every situation in football is different and you can’t pre-programme everything.
For this reason, every match scene is worked on by an analyst. Employees in our analysis team are subject to a robust and long preparation process. This provides them with tailor-made training and continued training, which not only ensures a very high quality, but also adopts and maintains a uniform processing pattern, which is of great relevance for analytical observation.
Nowadays we differentiate between two methods in the area of tagging.
The two methods – the widely used “separate” method and the “contextual” method – differ in many elements. We want to present two parts of the match which, theoretically, show in fact the same situation.
The separate method “overlooks” many aspects and provides only a fraction of the analysis data, which actually leads to just chaos. The second scene is edited contextually and explains the tactical facts much better.
An algorithm-controlled marking of the various moments in a match, based on pre- and post-run time, is devastating for a professional, context-related analysis. Thus, in the area of actual video tagging (categorisation, marking, evaluation) – both in team-tactical analysis and in team-tactical player analysis – we rely one hundred percent on the work of trained analysts. The analytical work is strictly linked to the detailed tagging system, in which structural course options are formulated for each tactical category and the corresponding game situation and corresponding tagging solutions are defined. The “progress of the phase” consists of three elements:
Our tagging system is not easy to master because it has many facets and every detail is specified. These facts have also shaped our training process for analysts. We take a lot of time and meticulously prepare our new colleagues. But even the more experienced colleagues are accompanied every step of the way to ensure high quality and “uniform analytical glasses”.
Our precision is not only a unique selling point, but above all a great obligation for us. We introduce you to the entire tagging process in the tactical team area.
The example is just one phase in the game. This alone allows you to see how much work is invested in just one game.